How to Make a Small Town Boom Again

Ross DeVol and the Walton Family unit Foundation just did small-town America a huge favor. They showed every rural community, through quantitative data and objective research, the manner out of recession.

They did it by measuring the functioning of every micropolitan area in the nation, from first through 531st. In case yous're wondering, Pecos, Texas is the top-performing small town in America. Zapata, Texas ranks dead terminal.

Elevation 20 Nigh Dynamic Micropolitan Areas in the U.S.

  1. Pecos, TX
  2. Summit Park, UT
  3. Jackson, WY-ID
  4. Heber, UT
  5. Bozeman, MT
  6. Hailey, ID
  7. Findlay, OH
  8. Hood River, OR
  9. Breckenridge, CO
  10. Fredericksburg, TX
  11. Uvalde, TX
  12. Vineyard Haven, MA
  13. Cullowhee, NC
  14. Lewisburg, TN
  15. Cardinal W, FL
  16. Glenwood Springs, CO
  17. Edwards, CO
  18. Ellensburg, WA
  19. Rexburg, ID
  20. Calhoun, GA

Source: Walton Family unit Foundation

The findings come from the Walton Family unit Foundation, which on Feb. 20 released new enquiry that ranks every micropolitan statistical area beyond the United States, using a data-driven index to measure economic performance.

"The research concludes that small-boondocks America has big-fourth dimension potential for economic growth, which will help boost the nation's economy and has the potential to span the economic gaps between the United States' micropolitan and metropolitan areas," said Ross DeVol, the pb researcher and a Walton Young man at the Walton Foundation in Bentonville, Arkansas.

The research found that small towns with strong economic performance share several key traits, such every bit: travel, tourism and recreation as fundamental industries; prevalence of professional services; a culture of entrepreneurship; and research universities and iv-twelvemonth colleges.

The metric for all 531 micropolitan areas included a 2022 young firm employment ratio ranking; 2022 per-capita personal income ranking; 5-year task growth ranking; 1-year job growth; 5-twelvemonth average annual income growth; 1-year pay growth; and five-yr personal income growth.

Based upon an aggregation of these scores, Pecos finished kickoff and Tiptop Park, Utah finished 2nd, followed past Jackson, Wyoming-Idaho; Heber, Utah; Bozeman, Montana; Hailey, Idaho; and Findlay, Ohio.

Findlay's seventh-place operation was bolstered by the fact the micro surface area of 75,000 people in Northwest Ohio scored first in personal income growth from 2022 to 2016. It as well confirmed something Site Selection magazine editors already knew quite well: when information technology comes to growing jobs and industry, Findlay has no equal in the country.

Findlay

The $18-million Marathon Performing Arts Center is a new addition to downtown Findlay

Photo courtesy of Marathon Petroleum

Since 2014, Findlay has ranked first out of all micros in the nation in corporate real manor project functioning every year, taking home Site Selection's coveted No. 1 Micropolitan Area of the Year Award a record five consecutive times, including 2018.

'You Can Succeed in the Midwest'

"Findlay is a really interesting story," says DeVol. "It shows that you can succeed in the Midwest."

Findlay, in fact, is something of an anomaly in the region. Only seven Midwestern communities finished in The Meridian 50 Most Dynamic Micropolitan Areas, per the Walton Family Foundation: No. 7 Findlay; No. 29 Effingham, Illinois; No. 31 Bardstown, Kentucky; No. 41 Spirit Lake, Iowa; No. 46 Auburn, Indiana; No. 48 Angola, Indiana; and No. 49 Brookings, South Dakota.

Aggrandize the listing to the top 100 and the Midwest scores a niggling meliorate. From spots 51 to 100, the Midwest placed another 20 communities in the ranking.

Still, Findlay stands solitary equally the simply TrustBelt boondocks to crack the top 20. DeVol says he'southward not surprised. "The scores of small-scale towns in the Midwest reverberate the operation of the Midwest overall," he notes. "They've lost employment beyond the board. Many places nonetheless have not fully recovered from the Swell Recession of 2008 and 2009."


"Findlay is a actually interesting story. Information technology shows that you can succeed in the Midwest."

– Ross DeVol, Pb Researcher and Walton Fellow, Walton Family Foundation


Findlay is an aberration, he says, because it'south mastered things that are largely ignored in the vast bulk of American small towns. "They are obviously attracting investment into business expansions from outside the community. It shows that Findlay is an attractive location for new investment," DeVol says. "They accept several corporate headquarters; they take a lower cost of doing business than other places in the Midwest; they are a very good transportation location; and there is a close relationship between the expanse colleges and local employers, with a neat bargain of collaboration."

He adds that Findlay excels in the engineering and technical fields, "is a tight-knit community, has a history of manufacturing excellence, and benefits from the automotive recovery."

Findlay stands out, he adds, considering other Midwestern communities often ignore the fundamentals of economical development. "Many smaller communities in the Midwest have lost focus on the importance that entrepreneurship plays in the role of long-term job creation. That'southward why we included v-year totals for young firms as a share of full employment. That'south where most jobs are created in the economy of a smaller location – betwixt yr v and yr 15 at growing companies."

DeVol: Adopt These vii Traits

If more cities want to emulate Findlay, DeVol notes, they should prefer these seven qualities:

  • Take a greater awareness of local entrepreneurship and support information technology.
  • Piece of work with local community colleges and high schools to encourage entrepreneurship equally an alternating career path.
  • Train young people in the skills that major employers demand.
  • Focus on their niche industries.
  • Refine their central value proposition.
  • Recognize the importance that arts and museums play in attracting people and firms.
  • Constantly evaluate the total portfolio of offerings as a business destination.

He cites places like Effingham, Illinois; Bardstown, Kentucky; Spirit Lake, Iowa; and Auburn, Indiana as towns that get economic development right. "Look at them. Most have community colleges that engage with local employers," he says. "They focus not just on recruiting large companies; they concenter smaller firms from other locations, and they pay attention to business organization retentiveness and expansion. Those things get disregarded in most small towns. They don't in the well-nigh successful ones."

He adds, "It's of import to reiterate that information technology's not only most existence a travel destination. It's what you practice with your attributes. It's about quality of life and place. All the top modest towns accept positive cyberspace in-migration. People desire to motion there."

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Source: https://siteselection.com/trustbelt/the-7-habits-of-highly-effective-small-towns.cfm

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